Building Trust With Financial Clarity
At Sincere Consultancy Group (SCG), we’re more than consultants—we’re trusted friends offering honest advice and practical solutions for your financial and lifestyle needs. Guided by Trust, Care & Clarity, we simplify complex decisions and protect what matters—across Financial Management, Wills & Trusts, Insurance and Banking & Loans.
Who We Are
We’re a Malaysia-based advisory group offering honest, practical guidance across Financial Management, Wills & Trusts, Life & Medical Insurance, General Insurance, and Banking & Loans—when you need them. Guided by our values of Trust, Care & Clarity, we simplify complex decisions and stand by you for the long term, from planning to claims support.
Meet Our Leadership Team

Mr. Lee Tuck Kheong
At the heart of SCG is a leader with over four decades of experience in the financial and insurance industry.

Ms. Lee Lai Ling
Backed by over three decades in corporate finance and insurance, this business partner brings sharp insight and steady leadership to SCG.

Mr. Chuah Chong Lip
A dynamic leader with a sharp eye for strategy and performance, this business partner helps drive SCG’s mission forward.
We’re Always Here For You
Whatever your protection needs, we’re ready to assist. Reach out today and partner with knowledgeable, reliable insurance experts who truly have your best interests at heart.